
The following sentence is nothing except for my backstage remark.
Amazon will start the booking service for Kindle aimed at books not provided as Kindle Edition. You can book it at the same time you purchase a printed one. Don't worry, never get charged until it's all set. Only when Kindle Edition is ready, you automatically can get and read it you reserved (optionally can choose whether you buy it or not when it's ready).

Yes, i.e. "Bait publishers by the golden eggs".
@i05
Amazonはそのうち未kindle化の書籍買う時に、Kindle化された暁にはダウンロードできる権利もセットにして売り出すようになると思う。
— もしかして: 山本健太 (@ymkjp) December 2, 2012